To excel and be the leader in the industries we serve.
- We are dedicated to growth.
- We are research-oriented. We will keep abreast of the latest technology and have our fingers at the pulse of the market to identify market needs that must be met
- We are committed to increase productivity and profitability, but not at the expense of ethics.
- We will continuously enhance our reputation for quality and value. Our products and services must always represent good value for money and be competitive in the market place.
- We will maintain our market leadership through creativity, innovation and excellence in performance tempered with experience.
- We are proud of our employees. We consider them as our most valuable asset. We will maintain an atmosphere where our people can develop their abilities and potential while working together enthusiastically to achieve our goal
- We will contribute to the well-being of the communities in which we operate, and accept our responsibilities as citizens of the Philippines.